The agreement, which grants LiveXLive the exclusive opportunity to record, film, and distribute the festivals’ content, is the latest in a series of recent live streaming announcements from the digital media company, underscoring the desire for world-class music events to drive live digital audiences and viral viewership. “AEG is a leader in the music festival business, and we are excited to expand our relationship with them to bring fans more of the music they love.” “Expanding our presence in electronic music is a priority for LiveXLive and adds to our growing festival lineup,” said Rob Ellin, CEO and chairman of LiveXLive.
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